The 5 Segments to Clean Your List in Klaviyo — Precision Playbook

The tactical manual to clean up your list, protect your deliverability, and multiply your sales.

With this playbook you will learn how to create the 5 segments that every eCommerce store on Klaviyo needs to clean up its list and sell more:

✅ [1] Active Subscribers — Your most valuable audience. All your top campaigns go here.

🛍️ [2] Recent Buyers — Activate the Post-Purchase Flow for upsells and reviews. Retaining them costs 5x less than acquiring new ones.

❄️ [3] Cold (91-180 days) — Danger zone. Re-engagement sequence of 3 emails with an aggressive offer before losing them forever.

🗑️ [4] Inactive (+180 days) — The zombies that destroy your deliverability. 1 last attempt and if they don't open: delete.

⭐ [5] VIP Clients — The Top 10% who generate 80% of your revenue. Treat them differently.

Each segment includes Klaviyo's exact filters, the complete flow diagram, and real-world examples of email copy ready to be copied.

📥 Instant download. Compatible with any Shopify store.

Q: Why are my emails going to spam in Klaviyo? A: Because you're sending them to inactive contacts who never open them. Gmail detects low engagement and penalizes your reputation. The solution is to segment your emails and send only to your active contacts.

Q: How often should I clean my list in Klaviyo? A: The process is continuous. With the 5 correct segments set up, Klaviyo automatically updates who enters and leaves each segment in real time.

Q: What happens if I delete contacts from Klaviyo? A: Your open rate goes up, your spam rate goes down, and your deliverability improves. A list of 500 active contacts performs better than a list of 5,000 with zombies.

Q: What is the VIP segment in Klaviyo? A: It's the top 10% of your list based on historical spending. This small group generates 80% of your email marketing revenue according to Pareto's Law.